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New

Kiss of Mauve

+5 Shades

4.7

Rated 4.7 out of 5 stars

4.7 Stars (263 Reviews)

GEN NUDE® Blonzer® Blush + Bronzer

An innovative clean blush + bronzer hybrid that combines the rosiness of a blush with the sun-kissed glow of a bronzer — in just one step.

Regular price $26.00

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Best Seller

4.9

Rated 4.9 out of 5 stars

4.9 Stars (187 Reviews)

Warmth All-Over Face Color Bronzer

An allover face powder that highlights your complexion with a touch of radiance.

Regular price $25.00

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Best Seller

Cultured Pearl

+18 Shades

4.8

Rated 4.8 out of 5 stars

4.8 Stars (392 Reviews)

Loose Mineral Eye Color

A creamy mineral eyeshadow that delivers buildable color in a range of shades and finishes.

Regular price $16.00

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Faux Tan All-Over Face Color Bronzer

Get a luminous, sun-kissed glow all year round. This talc-free loose powder bronzer is made with just 6 natural mineral ingredients.

Regular price $23.00

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4.7

Rated 4.7 out of 5 stars

4.7 Stars (243 Reviews)

LASHTOPIA® Mega Volume Mineral-Based Mascara

A mineral-based, vegan mascara that dramatically volumizes lashes for fluttery fanned-out fullness, while nourishing and conditioning.

Regular price $20.00

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Best Seller

Topaz

+8 Shades

4.3

Rated 4.3 out of 5 stars

4.3 Stars (160 Reviews)

MINERALIST® Lasting Eyeliner

This clean, vegan mineral-based waterproof eyeliner delivers rich, vibrant long-lasting color that won't smudge, budge or flake all day.

Regular price $21.00

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4.6

Rated 4.6 out of 5 stars

4.6 Stars (750 Reviews)

STRENGTH & LENGTH® Serum-Infused Mascara

This vegan mascara infused with plant-based lash serum lengthens, lifts and defines, while strengthening and enhancing for visibly longer, healthier lashes over time.

Regular price $22.00

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Best Seller

Pink Me Up

+10 Shades

4.7

Rated 4.7 out of 5 stars

4.7 Stars (169 Reviews)

GEN NUDE® Powder Blush

An ultra-silky, talc-free powder blush that builds and blends seamlessly, gives skin a diffused, soft-focus finish—and wears all day.

Regular price $26.00

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4.8

Rated 4.8 out of 5 stars

4.8 Stars (153 Reviews)